Gone are the days of having to use printing plates. You can get this all digital! It’s a great way to really change the way your products work, offering an even better, more profound sort of existence for the times you wish to package. Here, we’ll go over how packaging aesthetics and digital printing all come together.
Brand Identity and Material Diversity
Digital printing is heralding a new era for the aesthetics used in packaging, as there is a need for diversity and brand differentiation. Digital printing allows you to use many different substrates, colors, and textures, all of which can markedly fit the identity of the brand. Ti’s flexible, and allows for the brand to stand out, even in the most crowded of marketplaces./
One example is Bunzl Industrial, who recently leveraged the capabilities that digital printing offers, providing a wide array of solutions for packaging that will resonate with the branding needs a client will have.
Whether there’s vibrant colors or textures that are subtle, the options are not limited. With so much experimentation, it offers compelling visuals that will captivate even the hardest of audiences, enhancing the experiences of customers.
Integration of QR codes as well, along with AR is further enriching packaging, as there is now that intimate connection of digital experiences and fostering of a deeper brand connection. With interactive packaging, and IoT, it definitely elevates the customer experience.
More companies can be different, and offer differences, and not be limited by so much that they used to be in the past.
Personalization and Customization
Then of course, there is the personalization and customization of packaging, which is so easy to do these days.
Digital printing offers empowerment for businesses, looking to tailor that packaging they have to these preferences. It creates engaging, memorable unboxing experiences. The level of personalization isn’t just used to make marketers happy, but it’s a move that enhances the loyalty of the brand and customers because they will remember.
A lot of ecommerce packaging does focus on personalization, in order to forge a stronger, better connection with your customers. For smaller enterprises, it translates to affordable means to differentiate the products in online marketplaces that are crowded. User experiences, sustainability, and the like, all offer a means to leverage the custom packaging, so that the brand identity is solidified.
Being Sustainable
Then of course there are the sustainability measures that go along with that. digital printing is compatible with the eco-friendly materials that are there, and is a major testament with the promotion of environmental responsibility. With the ability to print on demand, a lot of digital printing does eliminate the waste that’s associated with your print runs, and ensures that your packaging isn’t just aesthetically pleasing, but also conscious to the environment.
Using soy, and water based inking along with materials that are recyclable offers major packaging sustainability. The businesses are used to meet the demands the market has for a functional design and won’t compromise on the values that are fundamental there. you will see a major difference once you start to fix your printing.
It offers some major advantages, as you will be able to tap into that sustainability that’s there and is cost effective too. Many times, customers will be able to trust your product a bit more with this type of printing measure.
So don’t be afraid to go digital. With digital printing measures, you will be able to, with these measures in place, change the way your packaging works. You’ll also be able to foster and welcome in a digital market too.
Cardboard Boxes Business 